Most businesses run on hope.
I’ll teach you to run on a system.

Profit by Design

The Profit by Design consulting system was built on a simple premise: profit doesn’t happen by accident. It happens when a business knows its true cost structure, prices correctly against that structure, and manages the gap between what it earns and what it actually needs.

Over 25 years and 86,000 business diagnoses, I’ve seen what happens when that system is missing. I’ve also seen what happens when it’s in place. The businesses that thrive aren’t always the ones working the hardest. They’re the ones with the clearest picture of their own numbers and the discipline to act on what those numbers say.

That’s what I help you build.

Diagnostic Assessment

A full Return to Owner diagnostic.


Your true cost structure mapped, your Minimum Mandatory Profit calculated, and a clear picture of what needs to change. This is where every engagement starts.

Pricing correction advisory:


For businesses that have identified a pricing gap and need a structured plan to close it. Includes implementation support and monitoring to ensure the correction holds.

Ongoing advisory:


For owner operators who want a consistent diagnostic presence in their business: regular biomarker reviews, pricing updates, and real time advisory as conditions change.

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