You don’t have a profit problem.
You have a control problem.
25 years. 86,000 business diagnoses.
1 consistent pattern: most owner operators don’t
actually know what their business needs to survive and grow.
We built a system that changes that.
The problem:
You’re busy. Revenue is up.
So why isn’t the money there?
Most trades and contractor businesses aren’t failing from lack of work. They’re failing from lack of margin visibility. Input costs rise every year: labor, materials, fuel, insurance. Prices stay flat because the conversation feels uncomfortable or unnecessary. The gap between what you’re charging and what you actually need to charge grows quietly for months or years before it becomes a crisis.
You don’t see it coming.
Not until the cash isn’t there.
The solution:
There’s a number that tells you exactly where you stand.
Most owners don’t know it. It’s called your Minimum Mandatory Profit. It’s not an accounting figure. It’s not a revenue target. It’s the baseline your business must produce to survive, grow, and actually pay you what you deserve. Our Return to Owner diagnostic system maps your true cost structure, calculates your MMP, and tells you exactly what needs to change to close the gap. No guesswork. No benchmarks borrowed from someone else’s business. Just your number, clearly laid out.
Aurthority:
I’ve seen inside 86,000 businesses.
The patterns don’t lie…
Jay Aldebert has spent 25 years diagnosing small and midsize businesses across the trades, construction, manufacturing, and trucking industries. The Profit by Design system was built from that data: what works, what kills margins, what owners consistently miss, and what actually moves the needle. The result is a diagnostic process that gives owner operators real clarity about their own finances. In real time. Not after the fact.
86,000+
businesses diagnosed
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25+
years of field experience
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$1B+
in consulting revenue generated
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Marcus Lemonis
Seperate subheading
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Jay Abraham
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Quick FAQ Section
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A Bottom section
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Ready to know your number?
Get in touch with us to book a free diagnostic call and find your Minimum
Mandatory Profit.